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Best Place to Sell Gold

There is no single best place to sell gold — the right buyer depends on what you are selling, how fast you need payment, and whether you would rather have certainty or the chance of a higher offer. Here is how the four main options compare, so you can pick the right one before you get quotes.

The four main options, compared

Typical payout as % of melt value — general market ranges, not a specific buyer's quote
Buyer typeTypical payoutSpeedBest for
Online gold buyers (mail-in)70–85%3–7 daysJewelry & scrap, no local buyer nearby
Local jeweler / gold buyer65–80%Same dayGetting a quote in person, small items
Pawn shop (direct sale)50–70%Same dayFastest cash, no shipping
Pawn shop (loan)40–60%Same dayKeeping the item, need cash short-term
Coin/bullion dealer90–97%Same day–daysInvestment coins & bars, not jewelry

These are general industry ranges, not a quote from any specific business — this page does not endorse or recommend a particular buyer. Get your item's estimated melt value first with the scrap gold calculator or cash-for-gold estimator, then compare it against whatever offer you receive.

Online gold buyers (mail-in)

Mail-in buyers send a prepaid, insured envelope or kit, you ship your gold, they test and weigh it, then send an offer you can accept or decline (with the item returned if you decline). The appeal is convenience and often a wider buyer pool than your local market, which can mean a better price than a single local shop — but you lose the ability to negotiate face-to-face or walk away with your item same-day, and payout still depends heavily on which service you use. Best for jewelry and scrap when there's no strong local buyer nearby, or when you want to compare multiple offers without visiting several shops.

Local jewelers and gold buyers

A local jeweler or dedicated gold-buying storefront tests your item on the spot (usually with acid or XRF testing), weighs it, and gives an immediate offer. You can negotiate, ask questions in person, and walk away if the offer is too low — a real advantage over mail-in. The tradeoff is a smaller pool of competing offers unless you visit several shops, and quality varies a lot by location. Always get at least two local quotes before accepting.

Pawn shops — loan vs. direct sale

Pawn shops offer two different deals that are easy to confuse: a pawn loan (they hold your item as collateral and you get it back by repaying with interest) or a direct sale (you sell outright, no buyback). Loans pay less of melt value because the shop is pricing in the risk you won't repay; direct sales pay more but you don't get the item back. See the pawn shop gold price page for a calculator that splits out both ranges.

Coin and bullion dealers

For investment coins and bars (Gold Eagles, Krugerrands, bullion bars) rather than jewelry, a coin or bullion dealer typically pays the highest percentage of melt/spot value — often 90%+ — because the product is already in a standardized, easily-resold form with no refining needed. This is a different market from jewelry/scrap buyers; use the coin melt value calculator to check what a coin is worth before selling.

Before you sell, whichever route you pick

Get an estimate first so you know roughly what to expect — the scrap gold calculator handles mixed lots, jewelry value calculator has ring/chain/bracelet presets. Confirm the item is what you think it is with how to tell if gold is real. Then get at least two offers — ideally one online and one local — and ask each buyer for a written breakdown by karat and weight, not just a lump-sum number. A buyer unwilling to show their math is a red flag.

Other Pages

Frequently Asked Questions

It depends on your priority. For the highest payout, compare at least one online mail-in buyer against a couple of local jewelers — online buyers often pay 70–85% of melt value and local shops 65–80%. For same-day cash with no shipping, a pawn shop direct sale is fastest but typically pays less (50–70%). There is no single best option; get more than one quote.
Often, but not always — online buyers typically pay 70–85% of melt value versus 65–80% locally, because they aggregate volume and compete for your business nationally rather than just against nearby shops. The gap varies a lot by which specific buyer you use, so this is a general tendency, not a guarantee.
A pawn shop direct sale is usually fastest but pays less (50–70% of melt value); a jeweler or dedicated gold buyer often pays more (65–80%) but may take slightly longer to test and offer. If you want to keep the item and just need short-term cash, a pawn loan (not a sale) is the option — see the pawn shop gold price page.
Yes — payout percentages vary widely between buyer types and even between two shops of the same type, so a single quote tells you little about whether it is a good offer. Get at least two, ideally including one online buyer, and compare each against your own melt-value estimate from a calculator.
Coin and bullion dealers pay the highest percentages, but only for investment-grade coins and bars — not jewelry. Jewelry has to be melted down and refined, so it is priced by jewelry/scrap buyers, not coin dealers, regardless of how much gold it contains.

Transparency & Methodology

GP

Gold Price Per Gram USA

Independent, Open-Source Live Tracker

An independent calculator that reads a live gold price from its UK sister site and applies a live FX conversion and the standard troy-ounce-to-gram formula deterministically — no manual price entry, no AI estimate.

Live UK feed + FX rate Updated 3×/day

Methodology & Limitations

USD prices are derived from the live GBP spot price published by our sister site, Gold Price Per Gram UK, converted using a live GBP→USD rate. See the full methodology for the exact formula and update schedule.

Not a Dealer or Adviser

This site is not a bullion dealer, refiner or financial adviser — prices are indicative only. Before selling, compare quotes from a reputable buyer; for the US benchmark gold market see CME Group / COMEX Gold Futures.

US Karat Standards

Karat quality marks (24K/22K/18K/14K/10K) follow the FTC's Jewelry Guides (16 CFR Part 23) — the federal rules on gold fineness marking. See the FTC's own consumer guide, Buying Platinum, Gold, and Silver Jewelry, for what to check before buying.

Open Source

The fetch, formula and page-generation code is public. Inspect it or suggest improvements on GitHub.